APPLETON, WI (WTAQ) - A franchise that takes its beer very seriously is opening a second location in Wisconsin.
On March 2, World of Beer will unleash their 50 rotating draft beers and 500 bottled brews on Appleton.
General Manager Darold Doris says the demand is there.
"I think the community is screaming for something like this," said Doris. "The craft beer movement is at its highest level, I think, in Appleton."
The 4,200-square foot tavern with an 800-square foot outdoor patio will feature the franchise’s archetype design, providing guests with a warm and inviting interior complemented with modern, sleek touches.
It'll be located at 149 N. Mall Drive, which Doris thinks is a great spot.
"It's right in the middle of what we're starting to see as a craft beer area. We have several hotels that are walking distance," said Doris. "But there are several different businesses that really feature craft beer. With us joining the team, you're looking at over 220 craft beer taps just in this neighborhood."
World of Beer taverns showcase the hundreds of bottled beers offered through the windows of the tavern’s signature beer cooler and the long bar features rows of taps.
Doris says it's not just the worldwide and nationwide craft beer stars that will be featured. This location is partnering with Appleton's Stone Arch Brewery, Appleton Beer Factory and Fox River Brewing along with Green Bay's Hinterland Brewery.
“Customers that enter the World of Beer can anticipate an international exploration of beer they won’t find anywhere else,” said Doris. “Whether you’re a passionate beer lover or simply looking for a friendly place to gather for great casual food and a drink, we hope to see you here.”
Signature craft spirit cocktails, ciders and wine along with nonalcoholic beverages are also available. World of Beer also pairs its craft brews with the franchise’s signature “Tavern Fare” menu featuring a variety of comfort foods and traditional bar offerings with a contemporary spin, such as Giant Bavarian Pretzels, a Guinness “Brat” Slider and the Chimay Burger topped with melted Chimay cheese made at the brewery in Belgium.
World of Beer will serve lunch and dinner daily and on Sundays will offer a unique BEERunch menu. They will also host live music performances Thursday, Friday and Saturday nights.
World of Beer-Appleton will be open from 11 a.m.- 2 a.m. Sunday through Thursday and 11a.m. - 2:30 a.m. Friday and Saturday
The first World of Beer location in Wisconsin is located in Wauwatosa.