ASHWAUBENON, WI (WTAQ) - The first business in Ashwaubenon's new Titletown District has opened its doors.
Hinterland Brewery begins operations at 1001 Lombardi Avenue Tuesday.
Owner Bill Tressler says the new 24,000 square foot facility includes a 12,000 square foot brewing space, which he notes is roughly four times larger than that at Hinterland's previous downtown location.
Tressler notes the additional room was the main reason behind making the move from 313 Dousman Street.
According to Tressler, the increased space allows Hinterland to experiment with new recipes in small batches. He says those brews will be made available in the new beer hall.
The larger brewing area also allows Hinterland to offer more beers on tap.
Tressler says the new location has 12 Hinterland beers on draft along with 12 guest taps.
A couple of speical beers were brewed to commemorate the move.
Tressler notes their double pilsner, Bodenbrecher, celebrated the groundbreaking at the new facility while a Blackberry Berliner Weisse Ale marked the last beer made at Hinterland's former home.
While the first-floor beer hall offers similar lunch and dinner options as the old location, Tressler says a second-level high-gravity kitchen will open in May and focus on 'plates to share.'
From both levels, patrons are able to see into the brewing area.
Tressler says the layout was selected since "people want to know where the beer is coming from."
A second-level viewing deck allows people to look down into the brewhouse. Stepping out on a catwalk offers an insight into the packaging process.
From the first floor, people have a clear view into the brewing space through large, glass windows.
For those who want to get even closer to the beermaking, tours will be offered.
Tressler says they will be limited to Saturdays for now but will expand in the near future.
Hinterland is expected to be joined in the Titletown District by Lodge Kohler in July and Bellin Health Sports Medicine Facility later this year.